A few years ago, cloud computing was just a nebulous term. Since then, however, cloud technologies have not only gained popularity, but they have revolutionized the way IT works. Cloud computing has made it cheaper and easier to experiment, research, and innovate. The pooling of many computers into one powerful entity, accessible via the Internet, has allowed things to be done at unprecedented cost and scale.
According to the International Data Corporation, over the next six years, almost 90 percent of new spending on Internet and communication technologies will be on cloud-based technology. Considering the $5 trillion market involved, it is safe to say that cloud computing will generate major business opportunities in the near future. Companies investing in cloud-based innovation should take advantage of federal R&D tax credits to support their projects.
Enacted in 1981, the Federal Research and Development (R&D) Tax Credit allows a credit of up to 13 percent of eligible spending for new and improved products and processes. Qualified research must meet the following four criteria:
Eligible costs include employee wages, cost of supplies, cost of testing, contract research expenses, and costs associated with developing a patent. On December 18, 2015 President Obama signed the bill making the R&D Tax Credit permanent. Beginning in 2016, the R&D credit can be used to offset Alternative Minimum tax and startup businesses can utilize the credit against payroll taxes.
Cloud computing has been defined as "the
practice of using a network of remote servers hosted on the
Internet to store, manage, and process data, rather than a
local server or a personal computer".
The National Institute of Standards and Technology understands cloud computing as a model for enabling pervasive, convenient, on-demand network access to a shared pool of configurable computing resources, which require minimal management effort or service provider interaction.
The Institute builds its definition of cloud computing around five axes:
In addition to these five essential characteristics, a complete understanding of cloud computing must consider the different delivery and deployment frameworks involved. There are three basic service models in cloud computing:
When it comes to deployment, there are also three different models in cloud computing. In a nutshell, clouds can be private, public, or hybrid. A public, or external, cloud is fully owned and provided by a third party vendor. It is located outside a company's firewall and is also referred to as a shared, multitenant infrastructure. Public clouds are available for open use by the general public, they comprise the most popular examples of cloud computing services, such as cloud storage, online office applications, and cloud-based web hosting and development environments.
Differently, a private cloud is an environment located behind a firewall and dedicated to a single organization for exclusive use. It is implemented under the control of the company's IT team, offering enhanced privacy and security. Within the private cloud model, financial firms, for instance, can take advantage of cloud computing while complying with regulations that require them to store sensitive data internally.
Private clouds can be hosted internally or externally, in which case they are denominated hosted private clouds (HPC). Dedicated private clouds are a type of HPC where providers offer dedicated 1:1 physical compute and storage resources focused on the needs of one enterprise. Examples of this service include Amazon EC2 Dedicated Instances, IBM SmartCloud Enterprise, Savvis Symphony Dedicated, and Rackspace Cloud: Private Edition.
Finally, in a hybrid cloud a company is able to retain confidential information in a private cloud while having access to external services offered by public clouds. In this model, there is a combination of two cloud infrastructures, public and private, with data and application portability among them. The seamless integration of platforms is a means to maximize efficiencies, allying the scalability of public clouds to the security of private ones. A recent study by IT research and advisory firm Gartner predicts that, in 2017, nearly 50% of large companies will be engaged in hybrid cloud operations.
Virtual private clouds (VPCs), which integrate the group of hosted private cloud services, are examples of the hybrid cloud computing model. They consist of private cloud solutions provided within a public cloud infrastructure. In a VPC the provider isolates a portion of its public cloud for private use. Though they remain under the management of a public cloud vendor, VPCs allow for the isolation of a costumer's data, which is not shared with any other tenant.
The functioning of VPCs is similar to the one of virtual private networks, which enables secure data transfer over the public Internet. Amazon Virtual Private Cloud (VPC), IBM SmartCloud Enterprise Plus, Savvis Symphony VPDC/Open, and Rackspace RackConnect are examples of VPC services.
The following table presents the projected growth rate for public and hosted private cloud services in the short run.
* Source: Gartner, Dec. 26, 2013. Available online at https://www.gartner.com/doc/2642020/forecast-public-cloud-services-worldwide.
** Source: International Data Corporation, Feb. 28, 2013. Available online at http://www.idc.com/getdoc.jsp?containerId=prUS23972413.
The following chart illustrates the evolution of the public cloud services market between 2010-2016.
The Cloud is Everywhere
According to McKinsey & Co., the total economic impact of cloud technology is expected to be between $1.7 trillion and $6.2 trillion annually in 2025. This projection includes the surplus generated by cloud-enabled services and the productivity improvements in enterprise IT. Gartner affirms that 59% of all new spending on cloud computing services originates from North American companies, a trend expected to intensify in the near future.
The cloud computing market has attracted major players. Amazon was a pioneer in remote computing services and is now the owner of the world's largest cloud computing company, Amazon Web Services. The AWS cloud hosts operations from major clients, such as Netflix and Shell. In addition to data storage, it offers a number of capabilities, such as data analysis, searching, and email service.
AWS's success has been an important driver of innovation. One example is Amazon's recent partnership with Computer Sciences Corporation (CSC), a Virginia-based provider of next-generation IT services and solutions. The two companies will work together in the CSC Global Cloud Center of Excellence (CoE), to be established in Austin, TX.
The objective is to provide customers with standardized solutions designed to accelerate the development, migration, and transformation of enterprise workloads to AWS, along with the integration of private and hybrid clouds in an extended enterprise environment. The collaboration aims to address the specific cloud requirements of particular industries, such as natural resources, manufacturing, banking, insurance, and public sectors.
Google is yet another example of the magnitude of the cloud, which is the power behind its multiple services, such as email or photo editing. Google's search business was built upon innovative cloud techniques, including groundbreaking tools for big data analysis.
The development of new cloud-related services has been a priority for Google, which recently acquired the cloud monitoring service provider Stackdriver. In only a few months, Google integrated the startup's expertise into its own cloud tools. Launched on June 26th, Google Cloud Monitoring provides developers with metrics, dashboards, and alerts for applications that run on Google's cloud, along with information on popular open source services like Apache, Nginx, MongoDB, MySQL, and Redis.
Other major players in the cloud business include Apple, whose iCloud is the go-to platform for more than 130 million customers looking for an easy access to documents, music, and photos from whatever device they are on. In order to face growing competition from cloud storage services such as Dropbox, Google Drive, and Microsoft's OneDrive, Apple recently introduced the iCloud Drive. The revamped cloud service is an extension of the next generation OS X and iOS 8 (to be integrated into forthcoming updates) but it will also interoperate with Windows, via web browser.
iCloud Drive will offer enhanced convenience through a number of innovative features: cloud files will be tagged, indexed, and visible to Finder exactly as local files are; mail attachments will be automatically synced to the cloud through the Mail Drop tool; and all pictures taken with Apple devices will upload automatically to the cloud for backup. Apple also announced the CloudKit, a new developer framework designed to help app creators work cloud components into their products.
Cloud computing has also opened the way for
a previously inconceivable multiplication of
information-driven startups. An interesting example is
Pinterest, which loads 60 million photos a day but has a staff
of only 300 people. Similarly, messaging app Snapchat
experienced a meteoric growth, reaching millions of users
overnight, with minimal investment in computing support. This
was made possible by Google's cloud.
Cloud computing can be understood from two different perspectives: 1) a technology to enhance IT productivity, and 2) a platform for business innovation. This second dimension is key to understanding how cloud computing can foster economic growth.
A recent McKinsey & Co. study points out that using cloud technologies merely as a means to improve IT productivity will not drive growth, "Investments need to go into innovation and disruptive business models. (...) Unless companies are asking themselves how to use the cloud to disrupt their own business models or someone else's, then adopting the cloud is just another IT project."
Cloud innovation is intrinsically linked to the ability of delivering mass customized services via the Internet. The combination of cloud computing and mobile devices opens the way to realizing virtually anything as a service, from banking and entertainment to healthcare and education.
In a recent contribution to the Wall Street Journal, Irving Wladawsky-Berger, who worked at IBM for 37 years, argued that cloud-based services, designed to reach billions of people and to connect massive amounts of sensors, require a highly standardized, mass customized, process oriented, industrialized approach to production. Innovation must focus on applying advanced technologies and rigorous science, engineering, and management methodologies to favor the emergence of this next generation of services.
In our information-based, service-intensive economy, cloud computing is bound to be much more than an instrument for IT productivity. Cloud-based innovation will be at the heart of new and exciting services and business models. Bellow are two promising fields for cloud computing innovation:
There is no doubt that cloud computing is a major transformational force in the IT world. In addition to enhancing IT productivity, it serves as an increasingly important platform for innovation. Companies engaged in cloud-based innovation are strong candidates to receive federal R&D tax credits.
Charles R Goulding Attorney/CPA, is the President of R&D Tax Savers.
Andressa Bonafé is a Tax Analyst with R&D Tax Savers.
Charles G Goulding is the Manager of R&D Tax Savers.
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